Old Spice made 186 videos in 60 hours

The famous part was the ad. The part worth stealing was the reply.

5 half-baked ideas, free to a good home

Does anyone else have an "Ideas" note in their phone?

I hid my Pokémon games inside a stuffed animal

Nintendo sold a $60 box to move a $300 one. The mechanism underneath it is not what you think.

Marvel turned 7,000 fans into the trailer

The Doom mask move, why the audience is the content now, and the 2,000-year-old participation design your people already know by heart.

A 2,800-year-old spoiler just made $264 million

Five dangerously interesting things, and what to build with each: a 2,800-year-old spoiler that outsold Hollywood, who gets to decide how human AI feels, the word that quits when the ask gets big, and Apple's $10B "failure" that became your Mac's brain.

Nobody asked the neighborhood

Flock put AI cameras on thousands of street corners. Now towns are ripping them out.

This luxury brand pays 300 strangers a month & the strangers are the point.

Why first-timers outperform superfans.

Brands are roasting AI now

4 quick hits and one thing from the Lab.

The frog tablet has a point

5 things Toy Story 5 got right before opening weekend

A $3,500 cowboy beat a $40,000 booth 🤠

4 marketing moves this week: what to steal, what to leave, and one danger zone

Pizza Hut hijacked football's most repeated word...

Two letters drive more sales than any others in the alphabet...

The most underrated marketing move that nobody talks about...

4.5 billion reasons email isn't dead

Social media is a landlord's game. You're renting followers you don't own.

5 Pinterest Trends That Will Change How You Tell Stories in 2026

The 5 trends from Pinterest Predicts 2026 and exactly how Christian creators can use them to reach people.

3 proven ways to fix sucky marketing

Open your website right now. Read your homepage headline out loud.Does it sound like everyone else? Rewrite it as the opposite.Is it all digital? Add one physical touchpoint this month.Does it talk about you? Flip it to talk about them.

Why some brands make it and yours likely wont.

How to deal with those little ladders in your head

Budweiser. Jaguar. Cracker Barrel. What they forgot.

If you want to grow, cut something first.

What 5 insane ads taught me about great marketing

This one has moldy burgers in it 🍔

Different > Better Principle (be an alien)

PLUS 5 templates you can steal to apply this principle today

How a road‐trip vlog raised +$11M and what creators can learn from it

AND why the mechanics of this series can matter to faith-driven creators.

The difference between attention vs. consideration!

PLUS: 21 resources to bring out the storyteller in you

Stop posting your most valuable content on social media & do this instead

yes, this goes against all conventional "wisdom".

The Box That Changed Everything (And How You Can Get Yours)

How to Write Stories People Can't Ignore: The Viral Content Formula

Shaan Puri's 7 emotion framework for better writing.