Old Spice made 186 videos in 60 hours

The famous part was the ad. The part worth stealing was the reply.

5 half-baked ideas, free to a good home

Does anyone else have an "Ideas" note in their phone?

I hid my Pokémon games inside a stuffed animal

Nintendo sold a $60 box to move a $300 one. The mechanism underneath it is not what you think.

Marvel turned 7,000 fans into the trailer

The Doom mask move, why the audience is the content now, and the 2,000-year-old participation design your people already know by heart.

Nobody asked the neighborhood

Flock put AI cameras on thousands of street corners. Now towns are ripping them out.

This luxury brand pays 300 strangers a month & the strangers are the point.

Why first-timers outperform superfans.

Brands are roasting AI now

4 quick hits and one thing from the Lab.

A $3,500 cowboy beat a $40,000 booth 🤠

4 marketing moves this week: what to steal, what to leave, and one danger zone

Pizza Hut hijacked football's most repeated word...

Why some brands make it and yours likely wont.

How to deal with those little ladders in your head

Budweiser. Jaguar. Cracker Barrel. What they forgot.

If you want to grow, cut something first.

What 5 insane ads taught me about great marketing

This one has moldy burgers in it 🍔

Different > Better Principle (be an alien)

PLUS 5 templates you can steal to apply this principle today